Day: July 14, 2024

Starting my first eCommerce store taught me a lot. It wasn’t just about opening a shop and waiting for customers. I learned a key tip early on: “Always aim to scale your digital product business for growth and success.” By 2014, eCommerce sales hit $1.3 trillion and were expected to jump to $4.5 trillion by 20211. This made me look into strategies to grow my online store and boost sales.

Laterna Design Co. is a great example of scaling up. We began with a few products and grew carefully. A BCG study showed that using digital solutions can increase revenue by almost 17% and cut costs by the same amount2. At Laterna, we focused on building a strong base, using new tech, and planning for the future. This approach helped us grow sustainably.